Products
OWAY (O-W-A-Y)
Italian brand, 99.8% plastic-free, no synthetic perfumes (essential oils only). Wellness and eco-forward positioning.
Oligo.io
Canadian color brand. PPD-free and ammonia-free. Uses thermo-technology to perform the chemical reaction in place of ammonia and PPD. Positioned as an allergen-friendly option for sensitive clients.
EVO
Australian brand. Treatment and solution-oriented — each product targets a specific hair concern (dry, damaged, moisture-deficient, etc.). Eco-conscious packaging (square bottles to reduce shipping waste, recycled plastics).